Podcasting has become a popular medium for individuals and organizations to create and distribute audio content. There are many reasons why people podcast, including the convenience of creating and distributing content, the ability to reach a wide audience, and the opportunity to connect with listeners on a personal level.
One of the main advantages of podcasting is the convenience it offers. Podcasts can be created and distributed with minimal equipment and resources, making it accessible to a wide range of individuals and organizations. 
Another advantage of podcasting is the ability to reach a wide audience. Podcasts can be listened to on a variety of devices and platforms, allowing them to be easily accessed by a wide range of listeners. Additionally, Podcasts are portable, meaning listeners can listen to them on the go, whether they're in the car, on a train or on a plane. 
Podcasting also allows for a direct connection with the audience. Podcasts provide a unique opportunity for hosts to connect with listeners on a personal level, and for listeners to connect with hosts and other listeners. This can create a sense of community and engagement that is difficult to replicate with other forms of media. 
However, podcasting also has its downsides. Podcasting requires time, money, and significant labor. Putting together a podcast requires time, money, and significant labor. As a form of media, you must deliver a podcast on a regular schedule. Mainstream media has conditioned listeners to expect content delivered on a predictable, frequent basis, as often as weekly. 
Another disadvantage of podcasting is that accessibility for some audience can be an issue. As not everyone has access to the internet or the devices needed to listen to podcasts, the audience for podcasts is limited. 
In the next 5 years, podcasting growth is expected to continue. Podcasting Listenership Will Grow to Over 70 Million Weekly Listeners. Tech Giants Will Continue the Big Push into Podcasting. Spotify and Apple will fight for the lead. More Podcasts Will Be Created With Goal to Capture and Nurture Leads.  With the growth in popularity of podcasting, it is expected that more and more individuals and organizations will turn to podcasting as a way to reach and connect with their audiences.