Growing Your Podcast

Growing a podcast audience can seem like a daunting task, but with the right strategy in place, it's possible to attract more listeners to your show. Here are 17 steps you can take to grow your podcast audience:

  1. Be strategic with your show's name. Choose a name that is memorable, easy to spell, and accurately reflects the content of your podcast. [1]

  2. Plan out your content. Create a content calendar that outlines the topics you'll cover in each episode and the guests you'll have on the show.

  3. Prepare a launch promotion plan. Before you launch your podcast, create a plan to promote it to your target audience.

  4. Set up cross-promotions with other podcasts in your space. Reach out to other podcasters in your niche and ask if they'd be willing to promote your show to their audience.

  5. Pay to promote your show on popular podcasts in your space. Consider investing in ads on other podcasts to reach a larger audience.

  6. Set up a podcast tour for the host of your show. Plan a tour of live events to connect with your audience in person.

  7. Don't sleep on SEO. Optimize your podcast's title, description, and other metadata to make it more discoverable on podcasting platforms.

  8. Create a video version of your podcast. This can help you reach a wider audience on YouTube and other video platforms. [2]

  9. Communicate with your audience. Respond to comments and messages from your listeners to build a community around your podcast. [3]

  10. Network. Attend podcasting events and conferences to connect with other podcasters and industry professionals.

  11. Listen. Pay attention to the feedback from your listeners and make changes to your show to improve it.

  12. Make yourself discoverable. Submit your podcast to podcast directories and promote it on social media.

  13. Create additional content. Produce additional content such as blog posts, videos, and infographics to promote your podcast.

  14. Repurpose your content. Turn your podcast episodes into blog posts, videos, or other forms of content to reach new audiences.

  15. Publish transcriptions on your website. Make your podcast episodes more discoverable by publishing transcriptions of them on your website.

  16. Publish often. Consistently release new episodes of your podcast to keep your audience engaged.

  17. Utilize CTA. Use calls-to-action in your episodes to encourage listeners to subscribe, rate, and review your podcast.

  18. Monitor your stats. Keep an eye on your analytics to see which episodes are resonating with your audience and which aren't.

  19. Advertise. Invest in advertising to reach a larger audience.

  20. Experiment with different types of social media. Try different social media platforms to see which ones work best for promoting your podcast.

  21. Continuously market yourself. Keep promoting your podcast even after it launches to attract new listeners over time.